1. QUALITY PRODUCT
2. A UNIQUE NAME
3. WELL DESIGNED LOGO & WEBSITE
4. KNOW YOUR CONSUMER
Will you be selling hair extensions to Black women or White women? Normally race is relative when it comes to business, but for a hair extension line it is valuable knowledge to know the race of your ideal consumer. Hair extensions come in a variety of textures and colors and knowing which ones are attractive to whom is very necessary to your success. Will you be going after women who want to wear natural hair extensions or those who want unprocessed Indian Hair. Will you sell only weft extensions, wigs, clip-ins or all three? This leads me to the next thing on the list...
5. CHOOSE WHAT TYPE(S) OF HAIR TO SELL
6. BECOME AN EXPERT
7. PROFESSIONAL PHOTOGRAPHS
9. SOCIAL MEDIA
Some of the keys to a successful social media account these days is consistent posting and cohesive tone of voice and VIDEO. This is definitely an area where it is important to know who your customer is. You will not just want to post product photos of your hair, but video tutorials on models, inspiration quotes and other things that may appeal to your target consumer. Do this consistently and always keep the same level of quality through out your posts. Create post that are sharable and have your brand name stamped on them. The internet is a vast place and image sources become lost. By having your name on your images you create more opportunity to drive traffic to your social media pages and website.
10. BUILD A RELATIONSHIP WITH YOUR CUSTOMER
Investing in relationships with your customers goes a long way when it comes to branding your hair extension business. Keep your brand on their radar even when they aren't in the process of buying hair. Surprise your clients with discounts, contests, promotional gifts (key chains, brushes, hair care samples, etc). When your customer needs to buy hair again or someone she knows wants to buy hair who do you think she is going to recommend if you have kept your brand at the top of her mind. This is what branding is all about.